Las negociaciones en turno a estándares de comercio justo dentro de florícolas ecuatorianas
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Date
Authors
Lyall, Angus
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Quito : FLACSO : CEDET
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Abstract
Description
La adopción de estándares de comercio justo se concibe como una forma de garantizar una producción –en países menos desarrollados– en condiciones sociales y ambientales justas, a la vez que se permite a los productores entrar en mercados diferenciados por lo general en los países del Norte. Sin embargo, para comprender la real naturaleza de las medidas que estos certificados de producción promueven, es necesario profundizar en las relaciones de poder de los actores envueltos. Para el caso del Ecuador, las empresas florícolas certificadas con el sello Fairtrade International (FLO) desarrollan sus prácticas en entornos a menudo de corte paternalista que, lejos de empoderar a la mano de obra, re-posicionan las jerarquías del mundo laboral y contribuyen a interiorizar en los trabajadores las exigencias de los mercados.
Fair trade standards adoption is conceived as a way of assuring better social and environmental production conditions –typically in less developed countries– and, at the same time, providing to the producers the access to differentiated markets –normally in countries of the North. Nevertheless, in order to understand the real nature of the measures these certificates promote, a more profound study of the power relationships among the actors involved is required. In Ecuador, the floriculture companies certified with the Fairtrade International label (FLO) operate within paternalist environments, helping re-allocate the hierarchies of the process of production and contributing to interiorize the markets demands into the labor force, rather than empowering the workers of these companies.
Fair trade standards adoption is conceived as a way of assuring better social and environmental production conditions –typically in less developed countries– and, at the same time, providing to the producers the access to differentiated markets –normally in countries of the North. Nevertheless, in order to understand the real nature of the measures these certificates promote, a more profound study of the power relationships among the actors involved is required. In Ecuador, the floriculture companies certified with the Fairtrade International label (FLO) operate within paternalist environments, helping re-allocate the hierarchies of the process of production and contributing to interiorize the markets demands into the labor force, rather than empowering the workers of these companies.
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Keywords
INDUSTRIAS FLORÍCOLAS, COMERCIO JUSTO, CERTIFICACIONES SOCIOAMBIENTALES, NEGOCIACIONES LABORALES, ECUADOR, COMPANIES floriculture, FAIR TRADE, SOCIAL AND ENVIRONMENTAL CERTIFICATION, LABOR NEGOTIATIONS
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Artículo
Date
2013-10
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p. 47-58
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Lyall, A. (2013). Las negociaciones en turno a estándares de comercio justo dentro de florícolas ecuatorianas (Estudio de caso) = The negotiation of fair trade standards within Ecuadorian flower plantations. En: Eutopía. Revista de Desarrollo Económico Territorial. Territorio y empleo rural, (4): 47-58. ISSN: 1390-5708.