Una crítica vacilante: ¿cómo el potencial del Comercio Justo disminuye con el “éxito”?
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Hudson, Ian
Hudson, Mark
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Quito, Ecuador : Flacso Ecuador.
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En términos generales, el objetivo del Comercio Justo es mejorar la calidad de vida de los pequeños agricultores en los países del Sur. Para lograr esto, el Comercio Justo, como cualquier otro movimiento de consumo responsable, intenta cambiar el comportamiento de los consumidores. Este cambio tiene el potencial de desfetichizar, en el sentido Marxiano, el consumo animando a los consumidores a pensar sobre el impacto social y medioambiental de sus compras. Sin embargo, debido a que está sujeto a la lógica de un mercado caracterizado por la competencia y falta de información, el Comercio Justo también contiene características inherentes que trabajan contra este potencial y reducen la distinción entre el Comercio Justo y la producción convencional. Si el Comercio Justo va a maximizar los beneficios que puede brindar a los agricultores y animar a los consumidores a cuestionar la producción convencional, se debe revertir su actual tendencia a oscurecer la distinción entre el Comercio Justo y la producción convencional.
Broadly speaking, the goal of Fair Trade is to improve the lives of developing nation producers. To do this Fair Trade, like any other ethical consumer movement, must change the behavior of purchasers. This has the potential advantage of defetishizing consumption by encouraging people to question the social and environmental impact of their purchases. Yet, because it is subject to the logic of a market characterized by competition and limited consumer knowledge, Fair Trade also contains inherent characteristics that work against this potential by reducing the distinction between Fair Trade and conventional production. If Fair Trade is to both maximize its benefit to producers and encourage people to question conventional production, it must reverse its current trend of obscuring the distinction between Fair Trade and conventional production.
Broadly speaking, the goal of Fair Trade is to improve the lives of developing nation producers. To do this Fair Trade, like any other ethical consumer movement, must change the behavior of purchasers. This has the potential advantage of defetishizing consumption by encouraging people to question the social and environmental impact of their purchases. Yet, because it is subject to the logic of a market characterized by competition and limited consumer knowledge, Fair Trade also contains inherent characteristics that work against this potential by reducing the distinction between Fair Trade and conventional production. If Fair Trade is to both maximize its benefit to producers and encourage people to question conventional production, it must reverse its current trend of obscuring the distinction between Fair Trade and conventional production.
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2015-07
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p. 131-145
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Hudson, Ian y Mark Hudson. 2015. Una crítica vacilante: ¿cómo el potencial del Comercio Justo disminuye con el “éxito”? (Contra - punto) o A faltering critique: how Fair Trade’s potential dwindles with “success”?. Eutopía. Revista de Desarrollo Económico Territorial, 7:131-145.