América Latina y el sentido originario del comercio justo
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Coscione, Marco
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Quito, Ecuador : Flacso Ecuador.
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El Comercio Justo certificado Fairtrade atraviesa hoy en día una importante crisis interna: sus principios originarios parecen cada vez más en riesgo y se mezclan, muy a menudo, con intereses de actores que poco tienen que ver con el compromiso social y de lucha de los que los antecedieron. El sentido mismo de las palabras comercio justo puede estar cambiando debido a la entrada de grandes empresas multinacionales cuyo objetivo parece más bien un lavado de imagen. Sin embargo, en este escenario, los pequeños productores latinoamericanos están asumiendo un mayor protagonismo para ir rescribiendo, desde abajo y desde el Sur, las relaciones de poder y las reglas del juego que predominan en los circuitos globales justos.
The Fairtrade certified fair trade lives today an important internal crisis: its original principles seem increasingly at risk and mixed, often, with interests of stakeholders that have little to do with the social commitment and struggle of those who preceded them. The very meaning of the words fair trade may be changing due to the entry of large multinational companies whose purpose seems rather a fairwashing issue. However, in this scenario, Latin American small producers are taking a greater role on rewriting, from below and from the South, power relations and rules that dominate the global fair circuits.
The Fairtrade certified fair trade lives today an important internal crisis: its original principles seem increasingly at risk and mixed, often, with interests of stakeholders that have little to do with the social commitment and struggle of those who preceded them. The very meaning of the words fair trade may be changing due to the entry of large multinational companies whose purpose seems rather a fairwashing issue. However, in this scenario, Latin American small producers are taking a greater role on rewriting, from below and from the South, power relations and rules that dominate the global fair circuits.
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2015-07
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p. 11-26
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Coscione, Marco. 2015. América Latina y el sentido originario del comercio justo (Tema central) o Latin America and the original meaning of fair trade. Eutopía. Revista de Desarrollo Económico Territorial, 7:11-26.